I believe it is not worth it unless you have time or other means of investment for it. The reason why I thought about it, as many would, is that having more control over what is being shared and when. Basically, all data is in your data store.
I used my webpage and specifically comments on a page to try, you can not get enough features as you would have in a known platform as Twitter. Also, reaching out to the audience is easier there if that is a criterion for you. It is you or someone else but at this time, your content has to be promoted by a social media platform.
